Masks, do they protect me directly if I wear? Why should I wear them if it protects others and not me? Here I present a line of reasoning for masks being protective to the person who wears it and relate it to a rapid acting equivalent of vehicle seat belts. I hope the message in this blog aids change in mindset and practice, and together with other developments in place now help us create ‘The Moment’ to hold current state of the COVID-19 pandemic as its worst and help move to build a better future faster.

Continue reading Crushing COVID-19: Masks, Messaging and Creating the Moment →